We are Writing to Drive Social Change

Shifting a narrative is a disruptive, courageous act.

We don't just help nonprofits tell stories—we reshape public perception, drive systemic change, and inspire action.

We build the strategic frameworks that invite your donors, staff, participants and board to finally say:

please, tell me more!

Tell Me More!

Our approach bridges human-centered experiences, data integration, and a rigorous practice of cultural humility, ensuring that dignity and compassion remain at the center of every message we create.

Together, we build narratives that elevate historically marginalized voices, dismantle systemic barriers, and drive deep social change toward a more just, equitable, diverse, and inclusive world.

Our work together can include:

Strategic Writing & Copy
- Website copy, blog entries, pitches, scripts and strategic social media content.

Impact & Evaluation Assets
- Grant writing, reporting, and developmental editing.

Deep-Dive Storytelling & Cultural Humility
- In-depth interviews, beneficiary testimonials, English-Spanish translations and content transcreation services designed to be deeply culturally relevant.

Educational Design
- Instructional design for training frameworks and educational programs.

About Aideé Granados

As a Mexican immigrant, cancer survivor, and globally recognized social innovator, I embody the grit and resilience required to transform personal adversity into systemic change. While studying for my BA, I was invited by a major media outlet and a finance firm to serve as a TV anchor interviewing women entrepreneurs receiving microcredits to start up their ideas—a foundational experience that ignited my lifelong passion for human-centered storytelling and communication.

While my career eventually shifted from the for-profit sector to social innovation, communication always remained one of my core engines. In 2016, I founded SuperVive (formerly Rosa Es Rojo), a community-centered health equity nonprofit where over a decade of leadership, I mastered high-stakes pitching and storytelling, successfully scaling the organization before executing a values-driven leadership transition in March 2026 to ensure its long-term sustainability.

I have amplified my personal story and community voices through my Op-Eds and articles across different media outlets, and as the co-host of the SuperVive podcast. For seven years, we delivered a weekly episode uninterrupted to expand access to health and well-being, stopping for only one single week when the historic 2021 Texas winter storm collapsed the power grid.

This journey, further enriched by my continuing education at Oxford University in Creative Writing (2024) and currently in Writing Lives (2026), grants me a unique "first-hand narrative proximity." I gracefully combine the raw sorrows and joys of historically marginalized communities with my multi-layered expertise as a senior nonprofit executive, life writer, and National Board Certified Health and Wellness Coach.